Scale up your practice
for a brighter future!
Join the ITI Digital Dental Entrepreneurial Program
Transform your dental practice with a personalized 3-year business plan.
Increase revenue, enhance efficiency, and focus on exceptional patient care.
Increase your revenues
Learn practical strategies to boost your practice’s finances, identify growth opportunities, and maximize profitability.
Enhance for efficiency
Build an organized, efficient practice with improved workflows, effective team management, and time-saving systems.
Focus on patient care
Delegate confidently and concentrate on delivering outstanding patient care with your personalized 3-year business plan.
About the ITI Digital Dental Entrepreneurial Program
Created by dentists for dentists, this 7-week online program provides the tools to build and grow a successful practice. Led by Dr. Colin Campbell, ITI Senior Fellow and founder of the Campbell Academy, the program combines live sessions, personalized support, and practical lessons tailored to modern dental practice management.
Learn directly from Dr. Campbell and his expert team, who transformed his business from £250 in revenue to a thriving enterprise generating over £5 million annually with 55+ employees. Through live sessions, Slack-based collaboration, and expert-led guidance, you’ll gain actionable strategies, best practices, and real-world insights you can apply immediately.
By the end of the program, you’ll have a personalized 3-year business plan designed to drive sustainable growth and success. This collaboration between ITI and the Campbell Academy empowers dental professionals to navigate today’s competitive landscape with confidence.
Who is this course for
Dentists acquiring their first practice
Dentists planning to acquire a practice who want to build a solid and sustainble foundation with a clear roadmap and strategy.
New practice owners facing challenges
New practice owners seeking guidance to navigate early challenges with insights from experienced dental business experts.
Experienced practice owners seeking growth
Experienced practice owners looking to boost profitability, enhance their systems, and maintain a strong focus on patients.
Course outline
Module 1: Introduction including live webinar
The first week and module of the course are an introduction that sets the tone for the whole course and outlines its logistics. You can access online learning platforms, including Slack and the Online Academy. You will be assigned your first mini-project, and there will be a 45-minute live webinar with Colin, the other faculty members, and the rest of the cohort.
Module 2: Vision setting
Module 2 sets up your business’s future vision using Simon Sinek’s ‘Start with Why’ model and delves deeper into developing a concrete strategy to achieve that vision. By understanding your business’s core purpose and values, Module 2 enables you to articulate a compelling mission statement that resonates with your team members and target audience.
Module 3: Finance
During Module 3, you will complete the finance project and gain valuable insights into your business’s financial intricacies. This finance project equips you with the tools and knowledge to make informed financial decisions that will contribute to your business’s long-term success.
Module 4: Marketing
Module 4 introduces the Marketing project, based on tried-and-tested marketing tactics used at The Campbell Academy and The Campbell Clinic. You will gain a comprehensive understanding of the key elements involved in developing successful marketing campaigns to enhance your brand visibility, attract new customers, and ultimately drive business growth.
Module 5: Sales
Following the Marketing module, you will delve into the Sales module, which aims to optimise the customer journey and minimise the loss of potential contacts who express interest in engaging for treatment. We have thoughtfully designed this module to equip you with the skills and strategies to effectively convert leads into loyal customers.
Module 6: Human ressources (HR)
This module will introduce delegates to the HR Project, emphasising the implementation of structured HR practices and performance management systems and leveraging digital products for effective meetings and engagement. The project aims to equip you with the necessary tools and strategies to optimise human resources within your organisation.
Module 7: Leadership
During the Leadership module, you will use the Leadership project to illustrate the key concepts and principles of leading a modern dental practice. We designed this module to equip you with the skills and knowledge needed to excel in leadership roles within the dental industry. By actively participating in this Leadership project, you will enhance your leadership capabilities and acquire the tools to navigate the complexities of running a modern dental practice.
Module 8: Strategy
The Strategy Project starts module 8 by showing how to plan strategically over a year (or three years) to see a business improve constantly. You will gain the skills and knowledge to create a robust strategic plan that drives constant improvement and sustainable growth.
Module 9: Business plan
This is the most crucial aspect: you will create a comprehensive business plan for your own dental practice, applying all the tools and knowledge you have acquired throughout this program and with guidance from our experts
During the final week, you’ll be also able to catch up on any unfinished projects or additional work that may be required. This week is a dedicated time for delegates to address any outstanding tasks and seek guidance from the team members for advice or support.
You will have access to the online learning platform for five weeks after the course finishes, and we will add you to an Alumni Slack channel at the end of the course.
Module 10: Course close and live webinar
During the final week, delegates will have the opportunity to catch up on any unfinished projects or additional work that may be required. This week serves as a dedicated time for delegates to address any outstanding tasks and seek guidance from the team members for advice or support.
The online learning platform will be available for five weeks after the course finishes and delegates will be added to an Alumni Slack channel at the end of the course.
To bring the course to a close and conclude the projects, delegates will participate in a Zoom call with Colin Campbell, along with the rest of the faculty and fellow delegates. This call serves as a final opportunity to reflect on the course, share insights, and celebrate the achievements and progress made throughout the program.
Explore the ITI Digital Dental Entrepreneurial Program!
Watch free video excerpts from the course
ITI Member
Full access to all online content
Join 2 live webinars with access to recordings included.
Enjoy Slack access to connect and collaborate with peers
Get your questions answered by our dental expert team via Slack
Complete the program with your own personalized 3-year business plan
Learn from a dental team that successfully grew their practice from £250k to £5Mio annually
Gain practical tools to implement in your own practice (finance tool etc.)
Receive a certificate upon completion
Save 20% on the course fee as an ITI Member
GBP 1,590
Non-Member
Full access to all online content
Join 2 live webinars with access to recordings included.
Enjoy Slack access to connect and collaborate with peers
Get your questions answered by our dental expert team via Slack
Complete the program with your own personalized 3-year business plan
Learn from a dental team that successfully grew their practice from £250k to £5Mio annually
Gain practical tools to implement in your own practice (finance tool etc.)
Receive a certificate upon completion
Save 20% on the course fee as an ITI Member
GBP 1,900
FAQ
Whether you’re planning to acquire a dental practice, navigating the early challenges of entrepreneurship, or looking to revitalize your existing clinic. Gain expert insights, build a rock-solid foundation, and thrive in the competitive dental landscape. Let’s make your practice a success!
The ITI Digital Dental Entrepreneurial Program offers a flexible, fully online learning experience. Benefit from bite-sized content delivered weekly via our Learning Management System, connect with fellow participants and share insights on a dedicated Slack channel, and receive expert guidance throughout. Access the program anytime, anywhere.
Two live online sessions, scheduled for the first and final weeks of the program, will provide opportunities for interactive learning and Q&A with course director and practice owner Dr. Colin Campbell. These evening sessions will last a maximum of one hour, and recordings will be available for those unable to attend live.
Throughout the program, you will create a personalized 3-year business plan tailored to the specific goals of your dental practice. By the end of the program, you will have a ready-to-implement plan to drive the success of your dental business.
To maximize the benefits of this course, your commitment and active participation are crucial. Think of this experience like joining a gym: progress comes through consistent effort.
Each week features 90 minutes of flexible lectures and nine projects requiring about two hours each. These projects will transform theoretical knowledge into practical skills. Your dedication determines the depth of your learning and professional growth. By investing time in lectures and project work, you’ll create a comprehensive learning experience that goes beyond passive information consumption.
Absolutely yes! Experts in their respective fields will address all your questions about their subject areas. Beyond answering queries about the e-learning content, the course is designed to facilitate discussions about the hurdles and challenges faced by participants. Our experts will provide valuable tips and practical solutions to help overcome these challenges.
All these experts are part of Colin’s team and bring not only extensive expertise in their respective areas but also hands-on experience in the dental practice business. They have played a key role in significantly increasing the practice’s revenue over the past few years. They will guide and support you in creating your personalized 3-year business plan.
Dr. Colin Campbell is a long-standing ITI Senior Fellow based in the United Kingdom. Over the years, Colin and his expert team have achieved remarkable success, transforming their dental practice from a modest £250,000 neighborhood clinic into a £5 million dental enterprise, with an ambitious goal of reaching £10 million. Their approach emphasizes a strong focus on patient care and the sustainability of a thriving, healthy business. Leveraging Colin’s expertise and experience, the ITI has partnered with the Campbell Academy to create an exceptional dental business course designed to provide the ideal foundation for success.
The course costs £1,590 for ITI Members. For non-members, the price is £1,900.
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Simply click on the Register now button and you will be forwarded to the Campbell Academy platform, where the program is hosted.
For any questions about the ITI Digital Dental Entrepreneurial Program, please email us at [email protected].
